What is SEO

Website Optimization = Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

SEO Benefits

Ranking at, or near, the top is the ultimate goal of SEO, but that's just the beginning. Three of the most important benefits from improved SEO are:

  • A better user experience - By simplifying navigation and streamlining your content, site visitors will be able to find what they want much more quickly. That improves conversion rates, which leads to the second improvement.

  • Measurable ROI for your site - Businesses have treated advertising like a sunk cost because nobody was able to track how effective it was compared to word of mouth and referral traffic. With website analytics, you can see where your money is going and how much your changes impact revenue.

  • Stronger market position - Brand reputation is measured by how well known you are and how people feel about your company. Making customers feel welcome on your site, and making it easy for them to find what they need, improves your reputation a. social mentions across the web.

  • More targeted traffic - Bounces don't help anyone. When someone clicks on your site and clicks away, neither you nor user gets what they want.

SEO Elements

SEO consists of on-page and off-page elements. You need to use both simultaneously to help your strategy reach its full potential.

On-Page Elements

Site structure - Structural elements of your site. such as the way its pages link to each other, can affect SEO. Search engines "crawl. through this link structure to find and index pages. You need to structure your site so that all off its pages would be easy to index by search engine crawlers.Creating a clear website structure will not only make your website more accessible for search engines. but most of all, more friendly to the end users.

Content - Search engines love original content, just much as people do. By saying original content, we mean what is unique and can not be found anywhere else on the web. Filling your site with regularly updated content, including text, images and videos, is one of the best ways to improve SEO.

The Google Keyword Tool

One useful tool for picking the right keywords is Google Keyword Planner. The tool helps answer the question 'what are people looking for, The Keyword Tool is only available with an AdWords account: however, you can use it for free.

Once you set or your account, put in your domain name and type in the products or services that you offer. Doing this will allow you to see keyword suggestions for your business.

Google Keyword Planner

On Page SEO

According to Google's guidelines, websites that are rich in useful Information tend to rank higher Google and Bing recommend filling sites with quality content, rather than ads or affiliate links. Content creation is always a lime-consuming task, nevertheless, optimized content provides SEO results that are invaluable and long-term.

In this chapter, we will give you tips about content creation and promotion. We will show you how to plan the content on your website and also how to make it both user and SEO-friendly.

Content Planning

Content planning is the process of answering some questions during the design of a marketing campaign.

  • What is the purpose of your content?
  • Who Is your target audience?
  • What is your goal?
  • What kind of content could possibly engage your visitors?

SEO is considered to be a long-term strategy, and so should your content. It is good practice to prepare a regular publishing schedule so you can engage your audience for a longer period of time.

What Is Link Building

If you don't go about link building the right way. your efforts can backfire. Before we talk about how to get h right, let, quickly look at a warning Iist of the link building strategies that will harm, rather than help, your site:

  • Link exchange schemes - used to be a popular way of building links. Webmasters would publish links to other sites in exchange for links to their own site. Recent Google algorithm updates penalize these kinds of link schemes.

  • Buying links - although buying links can give you Immediate results, It can also quickly get your webs. penalized and wiped out from SERP.

  • Commenting - on blogs and forums with a link to one, own she (and not much else in the way of content} is spammy and can harm SEO particularly If the place where the link is being dropped is totally irrelevant to the topic or the linked Site.

  • Article directories - allow site owners to publish articles which include a link back to their site. However, most article directories have been hit hard by Google algorithm updates, which means that they no longer provide high-quality links.

Links provided by these kinds or schemes are generally low-quality and will not improve your SEO. They could even damage lb Rather than taking a get-rich-quick approach to link building, you need to put in consistent effort over the long term.

SEO Measurement Tools

Below the graph, you can also take a quick glimpse of the average rankings of your keywords as well as any keyword changes. The data is updated daily.

Tracked Ranking Statistic

This is the -why. behind your SEO strategy. All search optimization has — or at least it should have — clear, definable goals that can be measured. When these goals are accomplish, this is called a "conversion". Also, a conversion doesn't always have to mean a monetary transaction. many cases. a conversion is something as simple as a newsletter subscription or a document download. In any case, your site conversions can and should be tracked - for example, with Google Analytics.

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